Explore, research & ideate
In the first phase of the Double Diamond, the goal is to gather insights and thoroughly understand the problem space. This involves conducting research, gathering data, and empathising with users to uncover their needs, behaviors, and pain points. Techniques such as user competitor analysis, heuristic evaluations, qualitative and quantitative research are employed to build a comprehensive understanding of the context in which the design will exist. The Discover phase aims to define the core challenges and opportunities that will guide the design process.